Key responsibilities: Elevate consumer insights function to enable consumer-centric strategy & G2M for the new brand Turn consumer insights into mid & long term strategy within annual planning cycle Strategic consumer research: segmentation, consumer journey, menu architecture, etc. By-Category U&A Innovative insights for New Product Development New product consumer test Market, brand & advertising trackers Category U&A, segmentation Launch pre & post assessment Other consumer insights within both strategic & tactic layers Candidate profile: 5+ years of experience in consumer research Deep methodological understanding of standard & innovative research tools and personal experience of running key ones Mandatory experience of strategic researches mentioned above, close collaboration with brand marketing team to identify strategic growth priorities and develop winning activations Previous positions: consumer insights manager at FMCG or food international company with local new product & communication development (not just amplification of global product initiatives/launches) Strong analytical skills & strategic thinking Strong business acumen, focus on business result Ability to find simple solutions of complex problems Strong leadership via influencing Ability to build effective relationships with key stakeholders – MKT & non-MKT, Snr. Leadership team, global team Ability to work cross functionally, strong team player We offer: Competitive salary Advanced benefits package (annual bonus, health insurance, mobile compensation, partial fitness compensation, 3-year saving plan) Professional development and career growth
Адрес
Москва