компания "mckinsey & company" you will be based in one of our kazakhstan office (nur-sultan or almaty) and will report to the kazakhstan office manager, as well as functionally be linked to regional communications and reach & relevance teams. responsibilities you will: 1. create and lead a strategic reputation building program aligned with mckinsey strategy in cis and client development priorities in kazakhstan. strengthen our credibility in the space; increase visibility across channels and contribute to further building our reputation among clients, media and other key stakeholders; 2. contribute to the overall success of mckinsey & company by enhancing our reputation in the market. leading top-class client events, our presence at relevant conferences and clientlink; work with global and regional communications teams to execute integrated communications campaigns that ensure our insights reach priority internal and external audiences and build awareness of mckinsey’s distinctive knowledge. 3. increase visibility across external channels, build our networks, uncover opportunities for new client and stakeholder connections and position mckinsey partners as key experts. establish a comprehensive mapping of key influencers in sectors; drive outreach programs to these audiences; lead a content marketing across channels (disseminate mckinsey content to clients, media and relevant thought leaders); help build and manage relationships with external organizations, including think tanks, academic institutions and top-tier forums; organize and directly execute client events; provide first-class media relations and writing support, secure media coverage in top publications and relevant business press; support and provide expert advice to the leadership on how to develop and strengthen their external expert profiles among kazakhstani stakeholders; manage country accounts in social media in collaboration with local recruiting team; negotiate and lead institutional partnerships, increasing share of voice with key stakeholders; secure prominent speaking roles at conferences with clientele audiences. qualifications over 6 years credible experience and high performance in a marketing and communications-related field; deep and diverse experience in communications, preferably in professional services, or other b2b environment; ability to work with local media in reputation building scenarios and support the colleagues to anticipate and handle reputation risk issues; strong writing and editorial skills in russian and english languages, in particular, the ability to distill complex ideas into accessible internal and external copy; knowledge of kazakh language is an advantage; experience in creating and driving multichannel marketing programs; ability to produce materials ready to be published based on existing mckinsey research/materials; ability to serve as a thought partner with senior leaders; self-motivation and entrepreneurship, with the ability to perform and achieve within low-structure environment; experience in leading social media accounts and campaigns. location: nur-sultan, almaty
Адрес
Казахстан Алматы