User Acquisition Team Lead (digital)

компания "квадрат" international company invites user acquisition team lead. preliminary internship at the head office is a prerequisite. the main requirement is experience in digital in a leadership position (attracting customers using internet marketing tools). what you’ll do, as a user acquisition team lead: lead digital subscriber acquisition strategy, tactics, planning and execution, analyze campaign and channel performance; inspire the user acquisition team in carrying out excellent performance campaigns on various digital channels (facebook, instagram, yandex, google cpc, snapchat, tiktok, google uac. programmatic networks etc.); plan and lead implementation of promotions and other value-perception drivers to trigger customer acquisition; drive an objective and sustained approach to incrementality and acquisition efficiencies, developing benchmarks, set goals, monitoring campaign results; monitor day-to-day performance of paid acquisition, retargeting channels, as well as helping drive organic growth strategy; test aggressively and prioritize initiatives to scale acquisition marketing efforts; own all acquisition optimization efforts and work closely with product development and other team across the company to make it easy for customers to join, create optimal consumer journeys and ensure established goals are achieved; work closely with other teams in company (retention, affiliate, social media etc.) in terms of campaign alignment; evaluating key performance metrics, optimize accordingly to achieve roi and growth targets, drive robust and detailed measurement and reporting processes; deliver customer acquisition outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring result; work closely with digital marketing analytics and business intelligence teams to identify and convert data analysis into actionable insights for customer acquisition; mentor and develop a team of high-performing marketers. your profile: solid experience in acquisition marketing – ranging across search marketing, mobile marketing, display advertising, performance social media, associates and conversion optimization; experience using data and metrics to measure impact and determine improvements; independent, creative problem-solver with great business expertise and analytical skills; ability to drive multiple projects simultaneously, while managing competing deadlines; leader, having managed high-performance teams and collaborating with cross functional teams; excellent negotiations and relationship building skills. what we offer: competitive salary; appealing bonus based on kpi; health insurance package;