Performance Media Manager

компания "nicity" nicity is the gateway to your neighborhood nicity is a geo-specific, community-based discovery tool helping to find your perfect place to live, and to make the best out of your new (or existing) home. learn about what’s going on, who to call, where to get it, and what matters; engage with your neighbors about what matters; welcome! take part in making our neighborhood a better place; join the effort to make the neighborhood a better place. we are looking for a passionate and vigorous performance media manager to support both the internal and external performance media team with the monitoring and analysis of foundational paid search tactics. pm specialist will work closely with the cmo and external marketing agency on paid search campaign builds, pacing, performance reporting, and monitoring of the search results page landscape. what youchr(39)ll be doing: support internal team in the data-analysis, optimization and management of paid search accounts; will be pivotal in providing data to help the team derive insight and to monitor performance; lead keyword research and ad copy development; manage daily spend in line with targets; use search campaign & bid management tools to manage keywords, ad groups, ads, etc; test ideas to drive campaign performance; ensure accurate reporting data is shared with internal marketing team to efficiently track kpi’s; gather and review paid search data, via daily, weekly, monthly reports; provide data to help the team derive insights and craft future paid recommendations; explore and recommend ongoing testing opportunities, including a/b landing page tests, beta tests, ad copy tests, audience targeting, dayparting, various bid models, etc. conduct keyword research and traffic forecasting using engine, proprietary and third-party tools; lead monthly billing and reconciliation process. we expect you to have: fluent english; 2+ years digital marketing experience including hands on experience in using tools such as google analytics, google ads / hootsuite / brandwatch / zendesk or others to review performance, make recommendations and evaluate success of campaigns; excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs; flexibility; comfortable with fast-paced environments where various things change quickly and adjust to various needs; international experience is necessary (the usa market would be preferable above the others); willingness to work with colleagues across the globe and conduct meetings within est time zone (new york). we offer: fast-growing product and a possibility to create services from scratch, no legacy; strong engineering, marketing, and analytics team with extensive experience in building successful web products; totally remote; competitive salary (we are negotiable depending on your skills and role); nice communications and focus on team playing and peers developing; flexibility in an employment type.