компания "iba group" iba group is a european-based it company serving clients across 40 countries with a broad range of services that support technologies such as sap, iot, devops, cloud, bi, big data, mainframe maintenance, rpa+ml. the company now works with over 20 vendor partners, including ibm, sap, microsoft, oracle, and has over 2,700 employees, spanning 12 countries, who seamlessly bridge the traditional and modern it world with diverse skills and expertise. we are looking for an experienced seo specialist to join our growing marketing team and help us in implementing and managing seo strategy. skills & qualities needed: 2+ years of experience in it as an seo manager or similar role; experience in conducting foreign projects (development and implementation of a strategy for establishing connections with u.s. and eu customers); proven experience in planning and implementing a successful seo strategy; familiarity with seo best practices, keyword research and web analytics tools; knowledge of the latest trends and best practices in seo and digital marketing; strong knowledge of the principles of google ranking, experience with google filters; proven experience profitably driving high-volume organic customer acquisition; experience of interaction with copywriters, content managers and programmers; expertise with microsoft excel; strong analytical skills; self-organized person able to meet deadlines; english — intermediate and higher. as a plus: experience in link building; hands-on experience in targeting and retargeting; familiarity with wordpress, html, css, (javascript, php, sql); understanding the specifics of audiences and channels for b2b. what will you be responsible for? develop and implement seo strategy that reflects the business needs and drives strong direct response traffic increase; maintain a clearly defined seo roadmap, defined seo kpis, content strategy, and processes to drive content seo; identify and fix technical seo issues rapidly, including architecture, crawlability and indexability, broken links, etc.; perform ongoing keyword discovery and optimization that outperforms the competition; develop and implement a scalable link building strategy (incl. posting links on different types of english speaking local and international platforms); reduce errors on google search console and all siteschr(39) overall bounce rate; manage content lifecycle workflow for assigned content types from creation through approvals, editing, publishing/activation, measurement, curation, and maintenance. we offer: competitive salary based on your qualifications; flexible working hours; the possibility to work remote or in the office – at your desire; social package including paid vacation and sick leaves; dedicated teammates are always ready to help; educational sponsorship (various educational opportunities, e.g. courses, conferences, meet-ups etc. are sponsored by the company); the opportunity to work with complex but interesting it topics.
Адрес
Белоруссия Минск