Senior Marketing Specialist

компания "manpower" job description in-store marketing (instore equipment & posm, promoters & merchandising) determine decoration needs such as new podiums, stands, brand zones, shop in shops, and prepare the yearly decoration plans in coordination with the distributors and hq; brief and coordinate local production of the stands, brand zones, etc; local adaptation/development and production of the posm; control of distribution and application of posm; develop and updаtеposm guideline for local product range; determine posm production and replenishment needs; communicate and manage promoters agency, ensure uninterrupted work of promoters team; promoters & supervisors kpi and in-store roi: setting and follow up. atl & btl activation to execute marketing activities in line with approved marketing calendar within allocated budget; to brief an agency on atl and/or btl campaigns with kpis and targets settings; to follow up execution and kpis achievements; digital and some to brief agency for digital activities with defined kpis; to make sure digital content is in line with offline communication; to check and approve monthly content plans for social media; to support agency with providing global digital content, and other editable media assets. coop activation to be in daily touch with dealers and distributors to fulfill any kind of needs; to initiate and support joint initiatives with partners and distributors; to follow up all invoicing processes. coordination of the training organizations to coordinate the trainings of supervisors and promoters; to coordinate the trainings of distributors’, dealers’ sales teams and field teams. control marketing budget, follow up all marketing spending documents; monitoring competitor activities and providing insights from the market; delivering clear an in-time reporting of all requested information to upper management. the role will be reporting to marketing manager qualifications • bachelor’s degree in business administration, economics, marketing & pr, • minimum 5 years of experience in similar positions, • excellent verbal and written skills in english, • strong communication and presentation skills • no restriction for traveling and staying for a long/short time abroad, the position is located in almaty.