компания "teva" responsibilities: development & implementation of marketing strategy; brand p&l management, brand budget management; price analysis and pricing strategy development; market analytics activities & products/competitors performance analysis; planning and execution of customer oriented activities (media campaigns, promo activations in phchs & e-com, sales force activities, etc.), campaigns performance analysis; preparation of materials for customer oriented campaigns (detailing materials, tv-copies, digital campaign materials, e-com materials, etc); participation in ad-hoc marketing researches execution (bht, ipsos asi:connect, u&a, price elasticity research, etc.); sales forecasting (monthly, annual & long-term planning); weekly tracking of supply plans and evaluation of oos risks; long-term development plan for the category portfolio, business cases preparation; preparation of product launches: product positioning, market segmentation, product naming development, package design, etc.; launches implementation. requirements: higher education additional education in marketing and/or management would be an advantage at least 3 years’ experience as product manager or at least 1 year experience as senior brand manager in pharmaceutical (otc part of business) or fmcg companies (other businesses could also be considered) english level: upper intermediate or higher
Адрес
Москва