Primary purpose of the position Strategic development of customers for assigned group of brands To partner with other functions to steer the development and implementation of best in class channel mix strategies for dedicated categories of customers General duties and responsibilities Working with the Brand team during brand planning to identify the best channel mix to achieve strategic marketing goals for assigned group of brand Participation in brand planning from customer relationships department and ensuring coordination and collaboration between marketing and customer relationships department teams Building a cross-channel plan to implement the brand strategy Providing customer expertise during the development of a brand strategy for the new product initiatives Initiation and evaluation of the operational tools of channel mix for assigned group of brands Allocation the resources within customer relationships department for effective channel mix for assigned group of brands Tracking brand and customer strategy implementation by channels (dashboards, mitigation plan initiation) Tracking, Identification and development of new distribution channels for assigned group of brands Identification of new opportunities and risks during the implementation of brand and customer strategy (incl. mitigation plan development). Ensuring the development and application of digital, E-com tools, as well as new tools for all types of customers (HCPs, pharmacists, pharmacy, distributors, market places etc) Initiation a system of feedback, best practice sharing and learnings to ensure continuous improvements and systematization of all experience in all departments (positive, negative in the company) Dashboard: create KPIs for each campaign/channel/total to track channel mix performance for assigned group of brands Ensuring the initiation of common / end-to-end KPIs for customers performance for assigned group of brands Facilitate the collection and transition to mutual valid data for dashboards & KPIs for assigned group of brands Providing customer expertise during the development of a brand strategy for the new product initiatives Ownership of the implementation of the customer strategy for the new product initiatives Qualification/Skills Experience in working in pharma industry more than 5 years Strong commercial, trade marketing, field force background (both in FMCG and Pharma industries); Experience in digital and e-com channels development; Omni/ multi-channel management experience – most likely acquired in both FMCG and Pharma industries; Financial management experience: allocation resources, BOI / ROI calculation, additional resource justification and utilization; English: Upper-Intermediate Project management profile, rigorous
Адрес
Москва