компания "adecco russia" a large international company requires brand manager responsibilities: develop and coordinate and execution brand strategy and tactics; identify innovative business building ideas to increase business prospects; assist in developing promotional strategies for brand awareness and profitability; developing brand positioning and communication strategies; manage consumer and trade promotional activities and marketing events; manage digital life of the brand: define, plan, schedule, budget and manage all digital project activities (digital agencies/bloggers), applying creative and strategic thinking and proactive problem-solving; brand and corporate site maintenance (content); take lead in npd process; manage cross-functional teams to execute projects within assigned timelines and budgets; track marketing parameters such as pricing, distribution, and pos to assist in better positioning and brand optimization of company products; work with other business units to execute business plans to meet revenue targets; analyze competitor performance and market trends to provide recommendations for brand development; monitor and control expenses within allotted budget, manage document work flow. requirements: 3-5 year of relevant experience in fmcg sector preferably (snacks, chocolate. chips); еxperience in managing agencies; digital promotion experience: briefing, control, execution; developing and managing btl and pr activities; budget planning and p&l control for assigned portfolio. skills and character: marketing, brand management and product development concepts understanding; multitask management; english speaking and written (at least upper-intermediate); communicative skills; leading and enthusiastic attitude.
Адрес
Москва