компания "jfl consulting" the role: management of a group of brands (product, pricing and promotion) development of the strategy (vision, target audience, brand positioning, brand platforms, detuning from competitors, tone-of-voice) analysis of market capacity, competitive environment, price segment, target audiences sales volume forecasting, budget planning development and implementation of a full-scale brand activation plan (media plans), full control of all stages of implementation and responsibility for the result development of trade marketing activities with the team (price and non-price promotions, efficiency calculation) controlling the level of marginal profit for products in the area of responsibility increasing brand awareness increasing consumer loyalty to the companychr(39)s products preparing and conducting presentations on products (brands) analytical reports / presentations on the implementation of business indicators direct report to marketing director the candidate: higher education in marketing or related sphere 2+ year experience in a similar role, ideally in fmcg sphere or in relation with horeca channel experience building brand from 0 independence, ability to prioritize willingness to work in a team responsibility, focus on results english
Адрес
Москва