компания "manpowergroup" manpowergroup and our partner international fmcg company are in search of candidates for the position of marketing manager. duties: - market research: analysis of demand and consumption, analysis of competitorschr(39) activities, forecast of trends and development; - analysis of the companychr(39)s sales performance from the point of view of the market: efficiency, distribution, sales channels, sales by cities and regions, evaluation of the effectiveness of launching innovations; - development of portfolio strategy, recommendations for its improvement in accordance with the companychr(39)s global strategy and local business priorities, analysis of portfolio profitability and recommendations for its’ improvement; - development of a marketing mix for launching new products / recommendations for improving existing ones within the framework of the approved portfolio strategy; - development of a brand plan, marketing calendar on an annual basis and its implementation - development of communication support for brands: atl - tv, digital, outdoor advertising according to the companychr(39)s internal policies; btl - promo; - evaluation of the effectiveness of marketing activities and development of recommendations for improvement/change; - leading projects related to conducting consumer research together with a global team; - maintaining and controlling the budget according to the companychr(39)s internal policies and procedures skills: - higher education (marketing/economics) - at least 5 years of experience in brand management/marketing (food/drink/fmcg), preferably in big western companies - knowledge of methods for evaluating the effectiveness of advertising campaigns: atl (tv, digital), btl - knowledge of marketing research methods - knowledge of pricing methods - successful experience in the implementation of marketing plans and projects - english advanced - advanced ms office user, knowledge of nielsen, sap (will be an advantage)
Адрес
Москва