компания "ispring" as one of the worldchr(39)s most popular elearning software developers, ispring seeks a driven and engaged product marketing manager. mission drive a global go-to-market strategy to differentiate ispring products among clients and partners around the world. job description go-to-market strategy lead the development of a gtm strategy that differentiates our offerings and communicates value, leading to successful, measurable outcomes. leverage market insights and data to gain a comprehensive understanding of external factors for defining a gtm strategy, developing messaging and position, and helping the product team develop their roadmap. be the expert on our key audiences: who they are, how they buy, and their biggest issues and opportunities. synthesize these deep insights to develop value propositions and messaging for various geos around the globe. perform market segmentation and targeting, develop cjm and personas that help the team develop the right products and understand our market opportunity in each region and country. represent the voice of the customer before, during and after the launch. analyze markets, competitors, and opportunities, and transform gained insights into value proposition for our clients. participate in road map creation and further product development. collaborate across business units to amplify our value proposition, being responsible for the positioning and messaging of new products and features in line with market demands. work on highly targeted demand generation campaigns (such as abm) and support strategic goals around awareness, acquisition, engagement, upsell, and retention. product launches create a framework for running a rhythm of minor and major product launches, to ensure all content and communication is on track. deliver technical info on new and updated products to product and regional marketing teams sales enablement oversee development of sales enablement educational content to support regional account teams and preferred partners. drive product adaptation and advocacy. analyst relations engage with analysts, influencers, and partners to create a deep understanding of ispring’s value proposition and to drive influence that supports sales. customer engagement support sales meetings and sales partner management. participate at events and industry conferences and in social activities. about you you have 8+ years of saas b2b software experience in product marketing, go-to-market planning, and the full cycle of product launches preferably in the e-learning industry. you have a track record of creating impactful messaging, positioning, and value proposition that drive business goals achievement. you understand and use metrics and analytics to measure success, drive desired outcomes, and inform ongoing optimization and strategy. you are a strategic, results-oriented thinker, a great planner and problem-solver. you have excellent communication and presentation skills in english and russian. you have solid financial and analytical acumen, with a strong roi orientation. you preferably have elearing experience. you love your job! compensation worthy of the hero who joins our team. about ispring founded in 2001, ispring develops world leading elearning software to create, deliver, and manage online training. today, over 59,000 customers from 172 countries use ispring. customers include 198 of the fortune 500 companies, government agencies, and educational institutions worldwide.
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