Boggi Milano, a multinational company leading in menswear, is looking forDIGITAL MARKETING COORDINATORDuties & Responsibilities: - Ensure consistent seasonal brand strategy with an Omnichannel approach; - Media and creative agency brief creation and follow up of activities in compliance with guidelines; - Strategic advertising media planning, adv campaign management and media buying for the upper and lower funnel in line with the company goals; - Reporting and KPI tracking: Tracking and reporting at the end of each season of the results of each marketing activity; - Developing and executing innovative and creative local Marketing plans based on global strategies (including advertising campaigns, events and special projects) with proven ROI by driving in-store traffic, conversion and data base acquisition; - Participate in projects together with the rest of the marketing and In House Agency teams; - Lead CRM programs and implementations through lead acquisition activities; - Guide and support local Partners to design integrated seasonal Go To Market plans following brand strategies and needs of relevant markets; - Working closely with the Chief Franchising Officer, Chief Marketing Officer, PR, eCommerce and Digital Marketing, Visual Merchandiser to align goals and plans and achieve regional objectives; - Tracking and reporting at the end of each season on the results of each marketing activity; - Undertaking ongoing analysis on competitors and consumer trends; - Managing regional budgets to ensure that investments follow the guidelines given by the center. - Participating in periodic marketing meetings in the presence of key board members. Requirements: · +3 years of experience in a similar position e-com · English no lower than Upper-intermediate, Italian will be advantage · Strategic thinking and team player We offer: · Competitve salary · Medical insurance and paid travel allowance · Corporate discounts · Work in office near Luzhnetskaya emb
Адрес
Москва