At Perfetti van Melle we create unique, high-quality products for consumers using professionalism and huge experience of our talented employees. Now we are looking for new colleague for Marketing team to lead effective cross-functional co-operation with Marketing, Sales and other functions to ensure common understanding of market performance and focus against aligned objectives. Responsibilities: BI FUNCTION in MKTG & CROSS-TEAM set up in OC: to increase transparency, trustworthy & data literacy; level up data-driven decision-making DATA MANAGEMENT: DATA SOURCE & DATA ANALYSIS Market overview: macro trends; category dynamics; key drivers; new segments scan; new pockets of growth assessment Category & Brand reviews: BMs team support on Brand KPIs, Portfolio metrics, HHP; Consumer’ ad-hoc data; media overview; competitor’s intelligence Reporting: develop and maintain key reports & common score-cards for MT / Marketing team / Trade marketing / Sales: local / BU / Group levels LRP: market & category overview; forecasting; summary & update for annual business cycles events RGM agenda lead: PORTFOLIO OPTIMIZATION: annual portfolio review; OBPPC approach – Stream leader PRICING: RSP; PnP monitoring; Price strategy development - co-lead with SBM NPD: lead NPD process: manage & optimize CMI: Consumer / Shopper researches: Category assessments; U&A;OSP; CPT (concept product test for new product launches), Idea Screens; Bran audits; BHT, LINK tests & etc Engagement of mktg team & leadership team with regular updates; Category Days for the commercial team; Project leading; workshops & etc Desired skills and Qualification: Universiry degree ( preferable marketing, economics, sociology, mathematics/statistics, etc), Experience min 5 years in research agency and in-house (FMCG company) at the position of senior analyst/ project manager, Experience in quantitative & qualitative survey: quotas, questionnaires design, results processing, Work experience with tools: Nielsen, Romir, BHT, Ipsos, TNS Idea Screen, Microsoft Office, SAP, Pra Data, English level - Upper-Intermediate (as a must), Strong analyticial skills, High drive and results oriented spirit. We offer: Job in multinational FMCG company, Opportunities for professional growth and career development, Fascinating role in modern Marketing structure, Stable salary, Additional bonuses based on the results of work, Life & Medical insurance, Meal allowance, Free access to corporate educational portal Eduson, Attractive discount program at PVM Prime zone portal, Working in empowering and supportive corporate culture.
Адрес
Москва