Маркетолог

Мы ищем главу маркетинга. Наша компания специализируется на продаже авиабилетов, отелей, а также в целом на сервисе для VIP клиентов. Удаленная работа на американскую компанию! Director of Marketing (US, Remote) Job Description: Our company delivers a high-touch, personal level of travel expertise to leisure, luxury and corporate clients. We are looking for an experienced Marketing Manager to join our team who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. The ideal candidate will be a well-rounded marketer with outstanding analytic and strategic skills who can generate strategies that grow market share and brand reputation, improve customer experience, and drive growth. We are interested in a person who has extensive experience in managing a team. We are actively looking to partner with a freelancer for a longer-term agreement if itchr(39)s a good fit. If you’re able to assist with all of the above, we look forward to hearing from you. It will be your best choice to join our team! Qualifications: Bachelorchr(39)s Degree or equivalent in communications, marketing, or related field 3 years in a management role Minimum of 5 years in the marketing industry Presentation and speaking skills Responsibilities: Create an email marketing sequence strategy A to Z (including visual workflow diagram, see example) Setup Email Marketing software like Instantly, constant contact, or a similar platform. (Full set up with the best practice) List Segmentation - Analyze, clean and sub-divide our email list into clear segments based on specific info such as names, phone numbers, flights info and etc. (over 5,000 leads in out database) Email Campaign Setup & Management Copywriting Email Marketing Automation & Flows - (Autopilot set up and triggers automation) Ability to track, measure, and report on results of email marketing campaigns to determine ROI Email Template Design & Code (Create compelling templates and engaging design-desktop, mobile & tablets friendly) All emails are pixel-perfect and coded responsively. A/B Testing (Split Test Campaigns to find winning combinations including experimenting with subject lines, pre-headers, copy, images, and CTA’s.) Deliverability & Compliance (follow laws and privacy regulations) Demonstrate expertise of the market by analyzing how our brand is positioned in the market and crystallize targeted consumer insights Analyze sales data and consumer insights to translate into brand plans, brand positioning, and go-to-market strategies and advertising campaigns to maximize conversion Oversee marketing and advertising activities to ensure consistency with product line strategy, including website Measure and report performance of all marketing campaigns and assess against goals Monitor market trends, research consumer markets and competitorschr(39) activities to identify opportunities and key issues Brainstorm new innovative growth strategies Monitor product distribution and consumer reactions Represent the brand through attendance of industry events Develop and execute integrated product launch plans Communicate with content and editors to ensure product is meeting customers desires and expectations Recruiting and managing logistics and relationships with subject matter experts Coordinating focus groups for product development and marketing initiatives Develop and drive a best-in-class social media strategy that grows our following, increases brand awareness Knowledge and experience in paid ads and targeted ads are highly desirable Must have experience in managing a marketing team