Key Responsibilities: Implement and improve e-com promo approach to ensure website \ ePharmacy \ marketplace \ product cards and TMA quality performance in collaboration with ecom trade and marketing teams 360 ecom performance analytics (GA; metrica; seller data; Ozon and Yandex dashboard; etc) to grow campaigns conversions and ROI Launch and optimize e-com promo campaigns in ad-accounts(ozon; yandex; WB; e-shop ) and online pharmacies including branded site traffic Launch special activations and targeted promotions (brand-zone \ highlights), attracting internal and external resources. Tactical T&L experiments approach development and implementation Develop 360 e-content plans to ensure synergy for all the assets and e-shelves Candidate profile: High Education (tech or finance) Performance certification (google; yandex) as advantage Required work (digital agency\in-house\e-com platform) experience: 3+ years Experience with marketplaces for large accounts (Pharma or FMCG as advantage) High level of expertise in performance marketing and analytics (Attribution modeling, A/B testing, conversion management, sales journey optimization, traffic analysis) Ability to manage a large amount of data (360 promo plans for the entire portfolio, campaign statuses including different teams involvement) Successful cases of brand e-com launches and rapid e-com share growth Languages: English (intermediate+)
Адрес
Москва