компания "мтс" this role is responsible for b2b product marketing for the cybersecurity business unit. this activity is performed by following activity streams within organization: b2b product marketing defining global go-to-market & pricing guidelinesincluding sales channels and sales scenarios (partner, digital, in-product marketplaces, etc.) managing product portfolio performing regular portfolio assessment setting target audiences, target markets and sales scenarios (incl. cross & up-sell) defining and implementing customer and partner journey map working together with strategy management to provide product competitive analysis defining product positioning, messaging & naming working on product roadmap, key features & scope in collaboration with product management evangelizating and educating the rest of the company with product portfolio and product values defining product marketing strategy and ensure it is implemented by other functions providing product values to global marketing to be embedded into the brand values producing product materials and product web pages product lifecycle and launches collecting and providing evidence-based insights on regional business and competitive specifics, win/loss analysis and market trends to support and iterate go to market programs and find new opportunities to maximize business outcomes, including implementation of global gtm guidelines with integration into regional plans tracking of relevant kpi for the product throughout the product lifecycle, making product lifecycle processes work - from launches to end-of-sales managing product launches on the global scale: launching products and services according to product roadmap, aligning launch timelines and scope within hq teams and regions, defining critical dependencies and orchestrate them according to business priorities, extending launches into product lifecycle management projects. results of the role: product roadmap, portfolio, positioning, global gtm guidelines (ta, business model, pricing, channels, migration, etc). product messaging of all types. go-to-market: product gtm guidelines implementation, product-related kpis, region-specific business cases, product end-of-life processes. launch project management: launch schedule and timelines, status tracking, critical paths across all involved functions. requests for customer needs and pain points for defining tas, development products, features and communications. portfolio assessment results customer journey maps and insights for improving cj bottle-necks. successful solving of any issues with upcoming releases development. what we offer: important role in the development of innovations and the transformation of the company as a whole interesting challenges in the dynamic market of innovations and technologies the salary level is determined by the wishes of successful candidates. lca after successful completion of the trial period training and competence development (conferences, trainings) corporate events, coffee, loyal work schedule
Адрес
Москва