17.07.2022 01:22
Senior Brand Manager (Demix Group)
17.07.2022 01:22
компания "спортмастер" responsibilities: analysis of market constant monitoring of feedback of the brand in the market; identify key opportunities and propose a clear strategy to build brand recognition and avoid negative reaction to the brand; provide market analysis in order to have solid picture of market activities and trends in relation to consumer and product; study consumers, their preferences, the perception of existing brands and the psychology of consumer behavior; applying the results of analysis to the seasonal collection. planning, development and sales proactively manage collection direction with the consumer in mind; develop and propose product offer in form of an assortment pyramid according to consumerchr(39)s need; create the product offer structure keeping all distribution channels and their specific needs in mind; actively provide input for setting the concept to consumer direction and implement it into relevant ranges in partnership with marketing communication counterparts; provide brand presentations and explanations on collections and/or processes, as needed; develop and propose assortment pyramid according consumerchr(39)s need; work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome; develop collection within assigned brand according to time frames; provide product cost and quality direction to meet markup targets of the brand; review and approve development samples, prepare action steps to achieve approved results in quality and pricing; achievement of sales plans and margins according to financial targets; prepare and present your collection and/or business related topics - with respective audience in mind - by using relevant structure and content; hold seasonal collection line reviews and line closes (pre-order and order sessions); observe forecasting processes: review and analyze forecasting and order results provided by buyers; ensure developed product is fully meeting buy ready requirements for seasonal calendars; follow-up and support of training of junior positions and new employees in the group; manage collection within system landscape and ensure information is accurate and up to date. requirements: higher education, preferable sphere - marketing/business rtextile/fashion; 5 years brand development experience with app, ftw or acc background; english language skills - upper-intermediate; training creation and/or execution; complex data set management and analysis; design to cost; product lifecycle management (plm) - nice to have; purchasing of components or finished goods; apparel industry and market knowledge, specifically for sports and active wear; knowledge in marketing and sales principles; sport/outdoor apparel market main features and specifics in relation to consumer and product demands; working and supporting in private or licensed brand development and identity; knowledge of current apparel, materials trend and innovations; familiarity with the apparel industry - knowledge of key players-suppliers in the market (locally and globally); possess understanding in retail pricing, product costing and methods of achieving financial targets; material specification and components; knowledge of international incoterms and exchange rate influences; knowledge of product costing and its stages; ms office programs advanced user. we offer: competitive salary; comfortable social package; wide range of benefits: discounts on companychr(39)s product and discount programs with our partners, medical insurance, mobile services discounts etc; possibility to work remotely 2 days per week; opportunities for professional growth and self development; strong team.
Адрес
Москва
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17.07.2022 01:22
компания "спортмастер" responsibilities: analysis of market constant monitoring of feedback of the brand in the market; identify key opportunities and ...
Партнерские Вакансии
Москва