Content Specialist

компания "bsh home appliances (бсх хоум аплайансэс)" responsibilities: adapting global web pages, using tmsys, title tool and other instruments product matrix control, check the censhare product releases, collaborate with gtms hyperlinks checking, bounce rate decreasing keywords set optimization tracking code generator control work in cdr for home connect content adaptation website constant hygiene control constant control on new master releases + always on top content implementation of relevant pages quantitate (visits, bounce rate, time per visit) and quality (referrers, traffic channels, tracking codes) analysis. adobe analytics, mouseflow, serpstat usage. consecutive corrections to landing, applied after reporting presentation. assist on all new tools implementation, like ipg, zoovu, etc consumer experience journey management client database email marketing intranet content management linkedin page management assistance on collaboration with agency on seo and sea your profile: education: higher education in marketing necessary experience: 3-4 years’ experience in copywriting or website content management necessary skills: excellent written and verbal communication skills; writing, editing and proofreading content; brainstorm with team members to develop new ideas; liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency. foreign language knowledge: minimum english upper-intermediate personal qualities: attention to details, responsibility, ability to work within tight deadlines, multitasking, time-management, planning, priority setting benefits: lunch an transportation compensation medical insurance employee sales of b/s/h/ products