компания "heineken russia" heineken international – is more than 80 000 talented and full of energy employees, which operate in almost all countries of the world. our most famous brands - heineken, krusovice, amstel, goesser, tiger, strongbow,okhota and 3 medvedya. we are looking for a head of cmi to lead consumer research and market intelligence in the company. if you are ready: to provide business with applicable intelligence and insight on all cmi related data and analytics (consumer research, retail audit, shopper research, media attribution studies, brand and sales-lift analyses, econometric modelling, etc) in user-friendly and actionable form; to nurture and build insight-centric, data-driven culture across teams, by introducing new analytics approaches and data opportunities, and fostering a habit of test & learn; to collaborate with media and digital teams to drive use and activation of cmi insights in commercial plans and campaigns; to drive agenda of ongoing measurement of marketing activities (with especial focus on digital) vs business impact, by researching and proposing new tools and methods of business impact measurement; to support ongoing optimization of plans vs gained insights, to generate incremental value from our investments; to negotiate terms and conditions of contracts with agencies, to approve it with purchasing department; to ensure effective motivation and development of the team. and you have: higher education (marketing or human science is an advantage); relevant experience from 6 years in marketing research; strong analytical and communication skills, strategic thinking, open-mindedness, curiosity; strong negotiations skills; extensive knowledge of consumer and market research; fluent english. in addition to interesting tasks, we would like to offer: our rich history and heritage. the company was founded more then 150 years ago! we offer worthy remuneration system and benefits which include meal allowance and mobile; we care about your health and offer medical insurance; we will insure your life from the first working day; you will be among the first consumers who can try our new products; we appreciate employees ideas and develop entrepreneurial spirit. join us or share us with friends!
Адрес
Москва