Campaign Operations Manager

компания "лаборатория касперского" responsibilities: prepare, review (qa) and act as a final approver for in-product marketing, email and other marketing campaigns; collaborate cross-functionally with colleagues from retention and global teams (cro, cxo, it, se) to design and improve communications campaigns aligned with industry and company best practices; collaborate cross-functionally with colleagues from it services teams, sales enablement and consumer product management teams to support and develop crm infrastructure (ipm, adobe campaign) and ipm functionality in consumer products correspondingly; continuously analyze digital sales operational processes to assure optimal performance as well as high pace is achieved; leverage knowledge of consistent testing, predictive analytics, and business intelligence to enhance campaigns segmentation, improve campaign performance and optimize results; implement audience segmentation strategies using data from adobe campaign, cxo and bi teams and in accordance with segmentation framework; insure clear, timely communications and task execution as well as harmonious relationships inside the team and between stakeholders; understand, document operational processes, provide support and trainings for junior colleagues and keep wider teams updated on important news in campaign operations; qualifications: bachelor’s degree preferably in it, or equivalent combination of education and work experience 3+ years of experience in crm/email marketing fluent english advanced html & css skills and knowledge of best practices ability to effectively balance various tasks simultaneously, adapt to shifting or competing priorities and take initiative strong analytical and problem solving skills, with great attention to details excellent oral and written communication skills enthusiastic and self-motivated with a desire and ability to learn new technologies quickly experience with adobe campaign is a plus experience as a product manager in crm is a plus