компания "кимберли-кларк" job purpose statement develop and implement long-term brand vision and brand strategy aiming to maximize brands contribution and continuously improve value of company brand within business objectives. responsibilities lead long-term (24+ months) strategy and innovation pipeline development in line with business objectives; oversee brand standards implementation in the areas of product, packaging, price, communication and recommend actions while needed; oversee annual brand plans creation and implementation in line with the brand strategy; create and manage expenditure budget to deliver on the brand objectives; allocate resources and schedule marketing and advertising activities according to the importance of each brand in the organization’s overall marketing strategy; analyze category information (consumer research, retails audit) and recommend opportunities; maintenance of digital brand assets (web-site, social groups, you tube channel); local strategy development for digital channel; ensure effective collaboration with supportive functions i.e. supply chain, finance, legal and cross-functional teams within emea region; brand health monitoring (including competitors); make financial analysis of promo and digital activities; interaction with creative department within the agency; posm design development length of previous experience 5+ years in marketing on relevant positions should be knowledgeable about digital experience will be a plus project management experience p&l management, 4p management and control, ability to work effectively with brands of diverse target audience’s profiles, consumer oriented, analytical skills and creative mind-set, ability to build successful working relations with cross-functional teams. foreign language - fluent english
Адрес
Москва