27.09.2022 02:00
Biologicals and Crop Nutrition Portfolio Manager
27.09.2022 02:00
компания "syngenta" role purpose manage and lead local adaptation of biologicals product branding, pricing, value proposition, supply/demand forecast optimization drive continued & profitable market share growth for the assigned biologicals products through the local implementation of biologicals product brand plans designed to serve customer needs, in a sustainable way leverage expertise from valagro and steer and drive local commercial teams how to develop new markets and differentiated offers, by applying agile science, looking at new tecniques, and equip their customers with understanding of how, why and when to use the products steer and drive local commercial teams how to adapt value proposition and position the biologicals products for a sustainable crop program identify new business opportunities, markets, partnerships and new gtm options to propose, for reaching new or existing markets with new offers and stories anticipate potential risks and develop & establish mitigation plans, propose strategic movements to support acceleration of biologicals business drive campaign scoping, proposition and tactics including digital marketing & product plus offers, to handover to demand creation teams for campaign execution & implementation accountabilities act as the entry point to ru-k biologicals product management implement locally the branding strategy for the biologicals product portfolio actively manage the lifecycle of the biologicals portfolio ensure price positioning is value maximizing across the biologicals portfolio and compliance to regional pricing guidance framework business case set up feed in regional pms and bd manager with portfolio gaps, market opportunities to explore for solutions together with ru-k biologicals manager decide about funding strategic priorities and scalable biologicals projects generate internal biologicals product knowledge by learning and scaling, and sharing this knowledge across ru-k commercial teams support ru-k commercial teams to identify new business opportunities, markets, partnerships and new gtm routes and develop their biologicals business and provide ru-k commercial teams with specialist advice on the products and/or services they are selling together with ru-k technical experts for biologicals, cpd, design and develop integrated solutions services and differentiated portfolio offers and product plus offers actively participate in the ebet connection touchpoints (eame biologicals experts community) and create a strong network with other biologicals product managers across eame ensure execution of the biological product strategy and tactics to meet the business and financial objectives of ru-k long term focus on the marketing 4ps of the relevant biologicas portfolio market analysis and market planning for ru-k provide all necessary information about market trends and competitor movements in ru-k, to ensure a credible 5y planning act as the entry point to ru-k biologicals product management implement locally the branding strategy for the biologicals product portfolio actively manage the lifecycle of the biologicals portfolio ensure price positioning is value maximizing across the biologicals portfolio and compliance to regional pricing guidance framework business case set up feed in regional pms and bd manager with portfolio gaps, market opportunities to explore for solutions together with ru-k biologicals manager decide about funding strategic priorities and scalable biologicals projects generate internal biologicals product knowledge by learning and scaling, and sharing this knowledge across ru-k commercial teams. support ru-k commercial teams to identify new business opportunities, markets, partnerships and new gtm routes and develop their biologicals business and provide ru-k commercial teams with specialist advice on the products and/or services they are selling together with ru-k technical experts for biologicals, cpd, design and develop integrated solutions services and differentiated portfolio offers and product plus offers actively participate in the ebet connection touchpoints (eame biologicals experts community) and create a strong network with other biologicals product managers across eame ensure execution of the biological product strategy and tactics to meet the business and financial objectives of ru-k long term focus on the marketing 4ps of the relevant biologicas portfolio market analysis and market planning for ru-k provide all necessary information about market trends and competitor movements in ru-k, to ensure a credible 5y planning critical knowledge and experience 3-5 years experience, in marketing or sales roles in agribusiness in-market experience, under a commercial environment ability to build sound relationships with key influencers working in a team environment, across functions, both internally and externally ability to deal with complexity and uncertainty understanding of biologicals specifics and experience from working with relevant products and markets excellence in agronomy and cp knowledge agronomy and marketing acumen, understanding of the market needs and trends in depth knowledge of syngenta and competitors biological portfolio good understanding of regulation and implications on syngenta and competitors ai/ product understanding of the value of technical information in delivering sound value propositions data interpretation - conversion from data to insights excellent presentation and communication skills, fluent in english strong computer skills (office windows, erp systems, applications etc) we offer a competitive salary/compensation and bonus opportunities voluntary medical insurance, life insurance meal allowance regular professional trainings extended paid vacation (35 calendar days per year), employee assistance program opportunities for career development within the company
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