компания "самсунг, группа компаний" responsibilities: development and execution of marketing communication campaigns for assigned smartphone series (new modelschr(39) launch, sustain, promotional) creative materials / key visuals development coordination incl. video creatives (tvc) shooting budgeting of marcom expenses for assigned projects (incl. budgets approval & maintenance in corporate systems - erp/ sap); documents flow control for assigned projects and contractors media planning process control (agency briefing, review, control & optimization) campaigns efficiency evaluation / results analysis & reporting ideation, preparation and execution of special marketing projects (cross-media, btl etc.) marketing analytics (consumer, competitive situation) related to assigned models communication with hq and other teams on mobile marketing issues requirements: 3+ years of experience in a similar position (marketing communications specialist) english - upper-intermediate experience with durable (e.g. consumer electronics) goods markets experience with premium brands experience with major international company / brand experience in media planning - atl national (wide) 360 integrated campaigns incl. offline & online media. successful btl activations & events (e.g. new product launches, sponsorships & exhibitions, festivals/roadshows) marketing projects management; non-standard creative ideas implementation presentation & reporting
Адрес
Москва