Email marketing manager

компания "смарт айти" we make it smart :) smart it is a team of developers who are passionate about what they do. our philosophy - people first. we work together, share knowledge, celebrate birthdays, go on picnics, watch and play football. we value our warm atmosphere and try to maintain it. we’re looking for an experienced email marketing manager to join our rollercoaster-crazy startup ride. medvidi is a silicon valley based telemedicine startup focused on delivering affordable mental health care in the us. we value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, and bold solutions. if these values match your personality, work ethic, and personal goals, we encourage you to apply for our open positions. what youchr(39)ll do: develop e-mail marketing strategy and content plan. work with the customer database: segmentation, reactivation, analytics. generate hypotheses of segments, conducting a/b tests, analyzing the results. create triggered communications based on the customer journey. set up trigger and marketing communications for various segments (email/push/sms). be responsible for deliverability of eml. monitoring on key metrics (open rate, ctr, unsubscribe rate, churn rate, deliverability, complaint rate, conversion rate, bounce rate). create layouts of eml. composing email concepts for the copywriter for each segment. work with a copywriter and designer to create emails. what’s important for us: 2+ years email marketing manager work experience. experience and knowledge working with email automation tools. knowledge of google analytics. excellent written communication and copywriting skills in english. work experience with the main esp\cdp platforms. work experience with the main spam filters and postmasters. basic knowledge of html & css. eml design features. eml copywriting features. we offer: flexible working schedule (you can decide what time to start your working day). opportunity to work from our office in minsk. paid english lessons. compensations for professional trainings (including conferences and meetups). tea, coffee, cookies, fresh fruits for you comfortable work in our cozy office. smart it specializes in web applications and products in the field of finance. for almost 10 years of the companychr(39)s existence we have formed an excellent team, developed several product projects in the field of telemedicine launched in the united states, and now we are engaged in outsourcing and continue to develop our product direction further. wechr(39)ll be glad to meet you!