Head of Digital

компания "ancor" ancor is in search of qualified candidates for the vacant position of head of digital at a large multinational petfood and pet care manufacturer. responsibilities: develop a uniform eco-system for digital and e-com activities in conjunction with the local the global marketing strategy of the company; lead, manage and develop the digital and e-com team following the feed principles; manage cooperation with the brand team in order to communicate the approved brand strategy in course of development and implementation of digital and e-com campaigns; work with global and divisional marketing teams to advance local digital and e-com strategies; develop the consumer, customer and key influencer engagement strategic plan, ensuringintegration with marketing and business strategy and plans based on the insights and creativity, with due structure, prioritization and focus on what has impact. lead digital media strategy, recommendations and tools so as to achieve the set goals and objectives; research and recommend new digital marketing technologies to advance our capabilities in digital and e-com; drive the acquisition strategy by advancing audience segmentation, and optimizing targeted end-to-end digital marketing experiences across multiple channels; build relationship and partnership with key external parties (wpp group); lead and manage part of a&p budget dedicated for consumer engagement and e-com trade marketing activities; lead or monitor cross - functional digital projects and e-com retail environment; share best practices globally and regionally; proactively enhance the digital and e-com activities including due utilization of internal and external learning opportunities where appropriate as well as maintaining self-study endeavors; define national 6p strategy for e-com channel; commercial business planning for e-com: define risks and opportunities in the channel, recommend actions; manage department budget. requirements: higher education, master’s degree in economics or marketing; 5+ years of experience in marketing/trade marketing, proven e-com track record; perfect understanding (ideally with practical experience in the area) of new digital marketing technologies and tools; good understanding of business terminology; good analytical skills; understanding work ethic, professional appearance and approach, high integrity; self-motivated and highly competitive. conditions:: work schedule 5/2, from 9.00 to 18.00 (partially remote work, i.e. hybrid format); full time employment pursuant to applicable labor legislation; vmi after the trial period; corporate mobile phone; opportunity for professional development and career growth.