компания "dr. reddy’s" position: dtc manager department: marketing rx location: moscow organization of the development of work with the consumer, through the impact of direct advertising, such as tv and digital, internet and productchr(39)s pages, as well as the creation of separate services for consumers and the relationship with the medical community. requirements: higher education, preferably digital space; tenure in dr. reddy’s: 2 year + an additional education in the field of internet marketing is required; 3 experience years in the field of internet marketing in pharmaceutical and / or fmcg companies, companies providing internet marketing services; + experience in media strategies and work with tv advertising; knowledge of internet marketing technologies and tools; skill in working with analytical tools google analytics and yandex metrika skills in working with media tv kpis + post-test rules for the operation of computer and office equipment; english - upper-intermediate. role responsibilities: in cooperation with bm responsible for atl budget and special projects budget; take responsibility of driving multiple projects for otx brands and services; develop a plan to promote the internet projects for the financial year; plan an annual budget for product promotion; develop a strategy for internet communications on various internet platforms; working with agencies to create briefs, tv-strategy; prepare communication and pos materials (banners, tv spots, internet pages, product promotion tools, presentations); to control and coordinate internet service providers, conduct tenders for internet services; build relationships with cross-divisions involved in the work of the resource; make a plan for the release of publications on various internet sites and diffexrent channels. key personal attributes: planning and organization; oral and written communication; interpersonal communication; orientation to the internal and external client; innovativeness; stress tolerance.
Адрес
Москва