компания "softswiss" we are looking for a creative, marketing professional to lead b2c/b2b marketing division. as a project owner reporting to ceo, you will take over all initial marketing operations and build up marketing team to develop and implement b2c/b2b marketing. scope of responsibilities:- design website ui/ux, product and banners together with designers and developers.- develop and optimize bonus matrix, tournaments, raffles etc.- define content marketing together with seo specialists and copywriters.- ensure consistency in brand messaging across all digital touchpoints.- define acquisition structure, budget allocation, non-standard traffic acquisition channels.- create and implement e-mail marketing strategy, design of promo materials etc.- implement smm content marketing strategy and lead influencer campaigns.- optimize programs for transitioning players through their life stages, convey right messages and deliver right experience to players to maintain profitable revenue.- implement retention strategy, customer engagement campaigns, in-product marketing plans, promo materials etc.- secure revenue growth through partnerships channels, ensure solid support and communication with all affiliates and partners.- develop partnerships for revenue growth and roi, outline kpi’s and provide consistent reporting for all marketing campaigns.- work alongside the media buying managers to deliver high converting campaigns.- continuously measure roi and kpis, conduct budget proposals.- produce and utilize in-depth analytic reports to improve performance. essential experience: - 4+ years in digital marketing role in online gaming/casino industry.- solid experience of working on curacao license and implementing marketing in unregulated markets.- experience of building up complex brand from scratch, including technical campaigns, market entry initiatives, managing and operations.- ability to scale ggr (ngr) of the project as well as roi.- solid knowledge of online advertising, ad-serving technologies and tracking infrastructure, social networks, search engines and mobile tech.- confident skills in dashboards (tableau, google datastudio etc.) and tools, principles of processing and compilation of different sources and formats of data.- experience with big data analytical tools.- good knowledge of ssp and rich media, seo, cpa, ppc, ltv, ftd etc.- technical understanding of html/5, javascript, and tracking technologies.- excellent english skills, project management, reporting and analytical skills. working conditions: - remote full-time work or work from a comfortable office. it doesn’t matter where you re working from, only the result is important.- flexible schedule. it is enough to coordinate time zones and have intersections of working hours with the team.- transparent salary. the entire amount of the job offer is specified in the contract.- 20 days of paid vacation +paid 4 sick days and 1 day off per calendar year on top.- free online english lessons with a native speaker.- large payments under the referral program, in which the bonus is received by both the employee who recommends and the candidate who accepts the offer.- trainings, internal meetings, participation in international professional conferences and corporate events.
Адрес
Белоруссия Минск