компания "cornerstone russia" marketing director job purpose: responsible for the companychr(39)s marketing and communication strategy, as well as maintaining the overall brand and image. analysis of the target audience, markets, competitors and preparation of marketing plans based on the determined results. scheduling campaigns and events by business segments and brand, establishment of sales channels, control of effective spending of marketing budget on specific goals, measurement and analysis of results. direct management of the work of the marketing team, monitoring its effectiveness and supporting its development. job responsibilities: ensuring control of the bankchr(39)s overall branding and its alignment with strategic goals; developing a marketing strategy in line with sales targets, designing and implementing successful marketing campaigns to promote products and services; creating portraits of the target audience - understanding who the buyer is, his interests, characteristics, behavior; measuring the effectiveness of communication channels with the bankchr(39)s customers and adapting them if necessary; analyzing competitors, researching the market and sales channels - to be aware of events and innovations in the industry, to conduct analytics based on the internal demand of the bank by segment and market, to look for new opportunities for business expansion; developing a description of internal business processes for work with other segments and teams, monitor the execution of business processes (decision-making, signing of materials, processes for doing work and setting deadlines, approvals) requirements: education: bachelorchr(39)s degree in marketing or other related field work experience: at least 4 years of work experience knowledge of foreign languages: russian (fluent), english (fluent) computer skills: ms office knowledge of digital marketing and web analytics (google analytics, webtrends) experience in working with cross-functional teams other: high organizational ability, leadership skills, customer orientation, analytical and creative thinking, effective time management, ability to work on several tasks in parallel, proactive approach to work, attention to small details, communication and negotiation skills, innovative thinking and self-development, creative, working on a free schedule and supporting the staff he works with.
Адрес
Москва