MarCom specialist

Responsibilities: Development and execution of marketing communication campaigns for assigned categories: NotePC, Tab, Watch, Buds (new modelschr(39) launch, sustain, promotional) Creative materials / key visuals development coordination incl. video creatives (TVC) shooting Budgeting of marcom expenses for assigned projects (incl. budgets approval & maintenance in corporate systems - ERP/ SAP); documents flow control for assigned projects and contractors. + Consolidation and maintenace of dept. marketing budget files (input from all related teams, processing, reporting). Mediaplanning process control (agency briefing, review, control & optimization) Campaigns efficiency evaluation / results analysis & reporting Ideation, preparation and execution of special marketing projects (cross-media, BTL etc.) Marketing analytics (consumer, competitive situation) related to assigned categories Communication with HQ and other teams on NC/ME marketing issues Requirements: 2+ years of experience in a similar position (Marketing Communications Specialist) Experience with durable (e.g. consumer electronics) goods markets/premium brands/international company Experience in media planning - ATL National (wide) 360 integrated campaigns incl. offline & online media. Successful BTL activations & events (e.g. new product launches, sponsorships & exhibitions, festivals/roadshows) Marketing projects management; non-standard creative ideas implementation Presentation & reporting Marketing budget planning & maintenance