Менеджер по Международному Маркетингу (International Marketing Manager)

компания "beauty sleep" our company is online and offline sales of patented premium beauty sleep products in the usa/uk/canada/australia/eu, etc.we are looking for a person who would be responsible for promoting our new brand in sleep field on russian, american and european markets. this is a role of a business leader in charge of the whole life cycle of the brand and its financial results. this is a unique opportunity to demonstrate your organizing, analytical, and leadership skills as well as see the results of your work. responsibilities: established markets: - analysing key metrics of customer behaviour in our multilingual online store and proposing strategies to improve the conversion rate, basket size - by sku/by country; - leading website improvements and a/b testing - by sku/by country; - developing digital media strategies to optimise cpa, increase reach, improve cr - by sku/by country; - leading creative development of ad copy/photo/video for digital and offline advertising, website, social media pages - by sku/by country; - mastering e-mail marketing - performance analytics, customer segmentation, cadence creation strategies, development of ad copy/photo/video assets, html - by sku/by country; - leading product innovation projects - improving current assortment, expanding the assortment - product, packaging, artwork development; - developing marketplaces as a profitable and incremental sales channel - defining assortment, pricing, and advertising strategies, creating and improving listings, controlling and arranging supply; - developing offline distribution strategies and supporting field sales force; - unit/country/total business p&l management - driving revenue and improving profitability; new markets: - leading development of local websites; - analysing local competitive landscape and consumer preferences; - defining assortment, pricing, online and offline distribution, media strategies; - developing artworks in local languages; requirements: - entrepreneurial spirit, strong analytical and critical thinking, can-do attitude, self-motivation, agility, challenging the status quo, ability and desire to learn fast, high level of discipline and time management; - min 5 years of relevant brand management, digital and performance marketing experience; - extended experience in ad copy/photo/video creation for digital ads and e-mail marketing; - experience of living and/or working abroad; - completed higher education in top universities - high gpa; - proficient english and ideally another foreign language; conditions: - work in a highly dynamic, ambitious and young team; - reporting to the global marketing director and the owners of the business - all with many years of experience in brand management and digital/performance marketing in top international fmcg companies in russia and abroad. - work from home - full time; - base salary + progressive bonus linked to achieving kpis (sales, profitability).