Product Marketing Manager

компания "siren group" we are looking for a passionate and experienced product marketing manager with a proven track record of launching new products to the market. this is a cross-functional, high-visibility role that is both strategic and tactical. we drive 2,500,000 visitors monthly to 10 different products (verticals) while launching new verticals every 2 months. we’re looking for a self-starting team member who will own the launch process and help us make it more efficient. this role is a full-time, work-from-home position. the position reports directly to the head of product growth. siren group is a digital marketing company based in switzerland with remote staff across the world. we specialize in generating consistent new business opportunities for medium- to large-size companies, including fortune 1000s. our latest venture is homebuddy.com, an online home improvement marketplace in the u.s. homebuddy offers a great opportunity to work on an interesting, challenging and constantly evolving project. already a very successful firm with stable double-digit annual revenue increases, we are aiming for even more explosive growth! our company’s success is delivered by a smart, entrepreneurial team which we are actively growing. siren offers a remote and flexible work environment, competitive compensation, attractive benefits and the opportunity to work on a professional team and grow in your career. what you will be doing: leading new product (vertical) launches on homebuddy: you will be responsible for gathering all needed information to set up and launch new verticals on the platform; work closely with a range of teams - product, sales, design, engineering, growth - to develop gtm strategy and drive launches for our products; lead a team of product marketing managers; develop and maintain relationships with key product stakeholders and decision-makers across product and marketing teams; develop a deep understanding of our target audience: conduct interviews, structure findings and present it to the whole team ensuring we all have great understanding of our ta; identify new opportunities, develop and launch new products with the help of product and growth teams; improve our launch/gtm process. about you: you have at least 4 years of full-time experience in the product marketing field; you have launched multiple products to the market; you have experience managing a team; you know how to own and drive end-to-end successful projects at an individual and team level; you know your current and future customers better than anyone. you’re adept at tailoring your messaging and strategy to meet the needs of your core audience; you’re an outstanding communicator, especially with project stakeholders; you have experience in working with designers, developers, testers, copywriters, media buyers, project and product managers; you thrive in ambiguity; you have the ability to manage multiple projects simultaneously with competing priorities/deadlines, while staying hyper-organized; you have excellent analytical problem-solving skills, with the ability to synthesize information for leadership; you understand good design; you can easily create a mockup yourself; fluency in the english language (writing and speaking skills) is a must. if this sounds like you, we should talk!