компания "ancor" the position of sr.product manager has been created with the following objectives: to manage all marketing activities of assigned product to support company objectives; to conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks; to incorporate results of analysis into product strategy; to ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product. according to the given tasks performs the following duties: leads development of brand strategy and marketing plans for assigned brand; leads the long range planning & rolling sales/operations forecasts for assigned brand; participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products; works closely with direct-to-consumer and managed markets teams to ensure successful positioning; works closely with sales leaders to identify opportunities/issues; participates in development of training for field/customer service personnel on brand information; liaises with internal departments and external agencies to ensure full communication and success of marketing plans; contributes to creativity of product packaging, presentation and promotional activities; designs, implements and evaluates marketing activities of brands; reviews marketing programs and implements program changes; works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats. qualifications: bachelor’s \master’s degree; 4-6 years of pharmaceutical marketing experience; experience developing a strategy and executing on that strategy; experience managing complex projects; understanding of the development and commercialization of pharmaceutical products in russia; understanding of the russian healthcare environment; english – min upper-intermediate.
Адрес
Москва