Digital advertising specialist

компания "научсофт" sciencesoft, an international it consulting and software development company, is looking for a digital advertising specialist. you will work within the marketing team to strengthen sciencesoft brand and generate leads via digital advertising channels like google and facebook. responsibilities types of ads: google search ads. google display ads, facebook ads – remarketing and branding. in the future, new types of ads may be added, e.g., advertising on twitter, linkedin. target markets: primarily the us and the gulf. target customers: companies in various industries with 200-5,000 employees. healthcare, finance, retail and manufacturing have higher priority. activities: plan campaigns based on service specificity and priority, availability of successful landing pages, competition and potential roi of ads. for google search ads: configure ad groups, collect keywords, write ads (on your own or with help of our copywriters). for google display ads, facebook ads: configure audiences, placements, prepare visuals (with help of our designers). for remarketing campaigns: consider the entire customer journey together with cro team. tasking colleagues with updating or creating landing pages if existing ones do not suite. tracking and tuning campaigns. expanding effective campaigns. postponing ineffective campaigns, audiences, ads, keywords. disabling irrelevant placements and search terms. keeping campaigns within the advertising budget. analyzing visitors’ behavior on landing pages via google analytics (e.g., via user flows, engagement) and a session recording tool. collaborating with cro team to understand how to increase conversions. weekly and monthly reporting on cost, lead number and lead value. consistency of brand image should be ensured, brand awareness should be one of the goals of each ad. requirements: emotional intelligence: ads should trigger emotions that correlate with our brand. ability to generate fresh ideas. analytical and system thinking. permanent and quick learner as we promote many services and solutions. understanding of and empathy to customers, preferably b2b. marketing thinking (ability to put yourself in the customerschr(39) shoes and to think like a customer; psychology background will be an advantage). understanding of the perception of ads. sense of beauty: ability to appraise aesthetic of creatives and landing pages. good reader in english to read internal documents, assess landing pages and choose right keywords. written english sufficient at least to communicate with colleagues. experience in it is not required. we offer: opportunity for professional self-realization; remote work or work in the office – what you prefer; friendly team; competitive salary; 20-days of paid vacation; 100%-paid sick leave; sports program; foreign language courses (english) and other corporate programs; trainings on specific it topics; medical insurance; bonuses in case of wedding or a child’s birth.