Content Marketing Manager

компания "segmentstream" we are looking for an experienced well-rounded content marketing manager with great copywriting skills to spearhead the growth of segmentstream globally. having achieved an exciting product-market fit, we are now poised to build and grow a proper marketing organization around our unique product to grow our customer base and become a leader in the market category. this is a very rare opportunity to join a high-growth saas startup as one of the first marketing team members and to make a real impact on company success. in this position, you’ll be part of the core go-to-market team responsible for generating initial awareness and revenue growth in our key markets. while it is not going to be an easy ride, it’s definitely will be an exciting adventure! about us: segmentstream is a fast-growing b2b saas startup developing cutting-edge marketing technology that is changing how leading businesses analyse and optimise the performance of their online marketing campaigns in a cookieless world. our product — is a conversion modelling platform that provides advanced marketing teams with a next-generation solution to rеplасе outdated multi-touch attribution & marketing mix modelling tools that are no longer suitable for today’s complex customer journeys. founded in 2018 and headquartered in london, uk, segmentstream is now trusted by many leading customers across the globe and is fortunate to be vc-backed by one of the best investors in the industry — fort ross ventures, one of the world’s leading startup accelerators — techstars, as well as some biggest names in the b2b saas world, including the founders of pipedrive, dynamic yield, and other great companies. segmentstream is proud to be an official google cloud & google marketing platform partner, as well as a member of the facebook business accelerator. what you’ll do: the goal of this role is to build awareness for segmentstream by educating our market about conversion modelling and the latest trends/changes in the online advertising industry. you’ll achieve this by producing high-quality content in various formats (articles, guides, videos, webinars, etc.) and sharing this content with a relevant audience by partnering with the rest of our marketing team. some examples of potential responsibilities include: become an expert in conversion modelling by deeply understanding our product, the ecosystem, and the challenges/pains of our target audience; write for the segmentstream blog and external media (pr) by interviewing our team members and industry experts, or doing your own research; find and partner with industry thought leaders, digital marketers and freelance copywriters to create seo-focused content at scale, and get more organic traffic; be responsible for co-marketing with partners when it comes to content marketing activities (guest posts, joint e-books, etc.); partner with our customer success team to create case studies and ‘how-to’ guides; own a content calendar and propose your own topics for the next month; find and manage external freelancer/contractors to get required work done; produce videos by managing freelancer/studio; what we are looking for: fluent english (c1/c2); high energy, drive, proactivity and enthusiasm; rich copywriting and re-writing experience — you are proud of your content portfolio and happy to share the articles, guides, blog posts, or case studies you wrote; good understanding of digital marketing / online advertising ecosystem; good understanding of seo — you know how to create content with the goal to get higher rankings and get more organic traffic; a desire to join a core team of the early-stage technology startup and grow together with the company by taking on more responsibility and covering a wider area of marketing over time; experience working with pr to get your articles published externally is preferable; experience hosting webinars is preferable; why segmentstream: unique and high-quality saas product that solves a massive problem for a huge market; a vast portfolio of enterprise customers around the globe including the uk, us, canada, australia, and lots of european countries; vc-backed by top investors & angels, including techstars, founders of pipedrive, dynamic yield, and other great saas entrepreneurs; fast-growing, fully distributed, and international team of smart people who not only love what they do but are also really good at it; a great company culture that is embracing functional ownership, entrepreneurial mindset, and personal growth; complete responsibility from day one and being part of our results-driven working environment; a lot of opportunities for future career growth within the company;