Product Manager (Rare Disease)

The position of Product Manager has been created with the following objectives: • to manage all marketing activities of assigned product to support company objectives• to conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks• to incorporate results of analysis into product strategy.• to ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product According to the given tasks performs the following duties: • Leads development of brand strategy and marketing plans for assigned brand.• Leads the Long Range Planning & rolling sales/operations forecasts for assigned brand.• Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products.• Works closely with direct-to-consumer and managed markets teams to ensure successful positioning.• Works closely with sales leaders to identify opportunities/issues.• Participates in development of training for field/customer service personnel on brand information.• Liaises with internal departments and external agencies to ensure full communication and success of marketing plans.• Contributes to creativity of product packaging, presentation and promotional activities.• Designs, implements and evaluates marketing activities of company brands.• Reviews marketing programs and implements program changes.• Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.• Meet company expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation