Marketing Manager

The amount of salary is determined by the results of the interview Job Purpose/OverviewThis role has the primary responsibility and accountability is to co-develop, deploy andaccelerate the growth strategy for Snacksy business.This role will be immersed in dynamic, fast-paced culture, it requires strong analytical skills, attentionto detail, a keen sense of creativity, and a high degree of comfort working in start up environment . theideal candidate must have experience brand marketing at a company with a strong social mission andunique brand ethos, where we produce high quality products that are healthy AND tasty.This role manages the day-to-day Snacksy product lines, including business analysis, productmanagement, activity management, project management, Category leadership, Customer marketing, Media / Advertising and Consumer promotions budgets. The marketing manager role is a unique and stretched role scope : 1-Brand Management 2- Media Management 3- Activity Management and 4-Customer Marketing Management Key Responsibilities  Owns the category leadership process development thru recommending SKU prioritizations and optimizations (additions and deletions) as appropriate as well as lead the development and deployment category strategic initiatives  Collaborate with Market Sales Leads to identify key customer opportunities in key customer metrics such as Assortment, Merchandising, Pricing, and Shelving (AMPS)  Develop the marketing forecast for annual planning, including baseline assumptions leveraged by Sales/Demand  Analyze in-market performance vs launch assumptions with focus on the key growth levers as well as trade and competitive reactions  Analyze category and market trends to identify strategic category growth opportunities  Translate tracking results into a strengthened in-market activation plan which focuses on the transformational drivers over time  Inform long-term media and brand strategy including brand objectives, positioning, consumer targeting, marketing plans  Ensure flawless development and execution of brand marketing tactics and activations, including traditional media and advertising  Ensure synchronized customer activation calendar .  Leads the management and development of Filed marketing operations  Lead relationships with agency partners communicating key strategic decisions and feedback  Manage the marketing messaging via all consumer touch-points  Act as Sales contact for all questions/feedback on product support plans o Understand performance of the brand as well as category and key competitors, conducting monthly assessments as well as ad-hoc analysis based on syndicated consumption, panel, and shipment data o Proactively communicate key learnings and actions with internal stakeholders Job Specifications/Qualifications1. Education & Professional QualificationBachelor’s degree (preferred) or equivalent work experienceMust have proficiency in Microsoft Office, specifically PowerPoint and Excel2. Knowledge/ExperienceMinimum 8 - 10 years in CPG marketingExperience working with syndicated consumption data (Nielsen)Strong analytical skills; prior experience building excel models is a plusStrong business acumen with an entrepreneurial spiritExcellent written and verbal communication skillsProject Management experience. Level of Role Action Oriented / Drive for Results-Customer Focus-Peer Relationships-Organizational Agility-Command Skills-Creativity