Senior Product manager (lung cancer)

The position of Sr.Product Manager has been created with the following objectives: • to manage all marketing activities of assigned product to support company objectives • to conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks • to incorporate results of analysis into product strategy. • to ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product According to the given tasks performs the following duties: • Leads development of brand strategy and marketing plans for assigned brand. • Leads the Long Range Planning & rolling sales/operations forecasts for assigned brand. • Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products. • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning. • Works closely with sales leaders to identify opportunities/issues. • Participates in development of training for field/customer service personnel on brand information. • Liaises with internal departments and external agencies to ensure full communication and success of marketing plans. • Contributes to creativity of product packaging, presentation and promotional activities. • Reviews marketing programs and implements program changes. • Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.