Influencer Marketing Lead

компания "instories" instories is one of the best mobile video editors for marketers, smm specialists, and bloggers. we have been on the market for more than three years, helping creators make professional-level trending content. instories is used by millions of users worldwide. google play awarded us bestapp2020 in 2020. for the last two years, the app has been among the 10 most downloaded apps in the russian appstorechr(39)s photo&video category. our main markets are brazil, usa and some european countries (spain, germany, and france). our head office is located in cyprus, but we work remotely. we are looking for influencer marketing lead who will be responsible for paid aqcuisition and integration with bloggers in the global markets. our marketing department is a distributed team of marketers who drive user growth, brand awareness, and retention. you will partner closely with our user acquisition lead, social media marketing lead, and content and product teams. you will have to: ◎ develop and execute influencer integrated campaign strategies across different platforms: instagram, tiktok, youtube;◎ cooperate with performance design and user acquisition teams to produce high-quality paid ads to drive user growth and augment the company’s revenue;◎ demonstrate a deep understanding of the us market, cultural nuances, and user needs;◎ analyze influencer campaigns data and deliver regular performance reports with suggested actions and next steps;◎ remotely manage a team of influence managers. what is important to us: ◎ full proficiency in english;◎ experience in leading compelling and profitable influencer campaigns and developing strategies based on data and the indicators of these campaigns;◎ experience in producing content for paid ads on facebook, instagram, tiktok, and other platforms. working with influencers, ugc creators, agencies, and photographers/videographers;◎ strong analytical skills with hands-on experience in conducting market research analysis and implementing user acquisition metrics in coordinating/prioritizing tasks;◎ at least 4 years of professional marketing experience. huge plus if you have worked with photo and video editing apps or the specifics of the market;◎ experience in working with us & global markets. you will need to present your portfolio or links to the projects you worked on;◎ proven experience in increasing revenue and profitability for digital products through influencer and paid advertising campaigns. will be a plus: ◎ some experience in graphic & motion design is a plus. the performance design team delivers the ad creatives, but this knowledge will help you to contribute with an additional perspective on creating compelling marketing materials;◎ experience in global international startups or enterprises is strongly preferred;◎ leadership experience is preferred. a person who is not afraid of new challenges, is responsible for the result, knows how to listen and hear, and is focused on team goals will suit us. how do we recruit? we are willing to promptly go ahead with an offer if we understand that we are a good fit for each other. here is the process we follow: an introductory call with the hr; a hard skills interview conducted by cmo and social media lead; a meeting with the cmo and hr (google meet or zoom). why us? ◎ official employment and salary at the level of the countrychr(39)s top it companies;◎ full-time remote employment—wechr(39)ll pay for your co-working space if you need it;◎ opportunity to work from anywhere in the world, as well as the possibility of relocating to serbia;◎ flexible working hours—you choose when you start your day, as long as you donchr(39)t miss any team calls;◎ flexible vacation—you decide when you go on vacation;◎ extra paid days off (three days per year);◎ taking care of your professional development—we cover 50% of your expenses for courses, training, and online conferences. other benefits include: ◎ a dynamic team with well-established but flexible business processes;◎ interesting and diverse tasks;◎ great room for growth and professional development;◎ opportunity for participation in product development. if you have a strong desire to create a great international product and youchr(39)re ready to help people, join the instories team and work together to bring bold ideas to life!