Marketing Communication (Media & Digital) Manager / Leader (FMCG)

компания "jfl consulting" direct report to marketing director the mission we are looking for marketing communication manager, energetic and a highly skilled creative marketing professional who can strategize, optimize and broaden current marketing reach and introduce new promotional channels. we need a person with entrepreneurial mindset, with good understanding of consumers, with good digital approach and dedication on strategy to promote our brands. the role close work with media agency, deal negotiations and buying, recommendation on media strategy, roi and etc digital strategy development for 4 brands in portfolio: pitch of suppliers and choose the best supplier for all brands close work with the brand teams on execution of media and digital projects. to plan and schedule marketing promoting media /digital/pr activities according to overall marketing calendar (short-term & long-term): internal strategy of promoting events (our in-house channels + performance marketing and digital campaigns); to manage the company’s social media and other digital channels performance; to identify the new digital channels focused on growing the audience and maximizing sales revenue, lead the cooperation with such channels; to develop a deeper understanding of consumers and drive the future promotional campaigns and company digital direction; to develop and implement pr activities to develop and implement advertising campaigns to collect, analyze and report effectiveness of advertising campaigns (ctr, cpm, cpc, cpa, etc.) depending on the channel and type of campaign; to participate in analyzing market and consumer trends in order to be able to recommend changes to digital marketing strategy; to meet and collaborate with the agencies/partners. perform briefs, explain our marketing strategies/ campaigns; to understand, calculate and explain efficiency of the payback of marketing campaigns; to collaborate with cross-functional teams (sales, trade marketing, r&d, agencies, finance, global category) to develop insight led and relevant actions/communication for digital campaigns; to analyze competitors’ digital marketing strategies, products and offerings; to manage budget (incl. preparation) and regular updates; to process applicable documentation, payments, contracts. the candidate higher education in marketing 2+ years experience in a similar role in fmcg experience with digital marketing, content creation, social media management, pr and media good understanding of it issues that could be used in digital marketing analytical skills (to see connection in data, trends, quickly analyzes problems) strong project management skills and ownership to understand key marketing performance metrics and tracking tools that are involved in digital marketing to be able to present in front of senior leaders, inspire others and build a “buy-in” attitude. ability to influence at all levels, including executive leaders global, regionally and in-country enthusiastic and ppen minded with innovative approach in doing things passion for it and digital willingness to take on challenge and “can-do” attitude english