Digital Marketing Leader (руководитель отдела Digital)

Responsibilities • lead and Support for overall digital marketing strategy alignment and execution• Establish and execute CEJ-level digital marketing strategies• Planning of media and performance campaigns • Planning SEO/SEM strategies • Supervise digital media campaigns, regularly checking of media campaigns targets (traffic, clicks, orders, finance indicators: CPM, CPC, CPV, CPA) and providing recommendations to LG partner media agency (Media Wise) on indicators improvement • Analysis of customer movement path, transition, and departure behavior of website visitors • Organize tender competition and select best options for execution project based on the requests Requirements • 8+ years of experience working within digital marketing business• Advanced knowledge of the structure of Google Marketing Platform, experience with products (Display&Video, Campaign Manager, Search Ads, Analytics);Knowledge and ability to use Google Analytics, Yandex Metrika, etc; • Experience in Various channels and Martech controls for performance marketing • Experience in implementing projects in the field of data analysis and machine learning • The ability to find data insights and a willingness to understand the essence of the processes that this data shows • Strong leadership; Demonstrated successful ability to build positive partnerships and work collaboratively with teams and clients • Excellent communication, negotiation, and organization skills • Intermediate+ English Conditions • Registration according to the Labor Code of the Russian Federation • Working hours 9:00 – 18:00 • Trial period of 3 months • Medical insurance (VMI), Life insurance after the trial period • Lunch allowance • Incentive pay according to corporate policy • Place of work: Business office building near M. Belorusskaya