Key Responsibilities: Mobile category marketing communication lead: Marketing strategy development, ensuring communication efficiency. Marketing KPIs alignment with all stakeholders; ensuring achievement & improvement of key KPIs: - communication/campaigns (Awareness/Consideration/Purchase Intent) - brand image & saliency (chr(39)Proud to Ownchr(39), chr(39)Premiumchr(39), chr(39)Willing to pay morechr(39), chr(39)High Qualitychr(39), chr(39)Innovativechr(39) - contribution to sell-out & market share increase. Media strategy development together with agency; media planning process supervision (execution control & on-going optimization). Marketing ROI evaluation; campaigns results analysis & reporting. Marketing analytics (consumer, competitive situation, market & industry trends) & insights reporting. Control of marcom expenses. Communication with HQ and other teams on mobile marketing issues. 9) Team management, motivation & development. Requirements: 5+ years of experience in a similar position; ability to demonstrate expertise in the field. [Highly desirable] - Experience with durable (e.g. consumer electronics, cars) goods markets - Experience with International Company / Brand. Experience in media planning - ATL National (wide) 360 integrated campaigns incl. offline & online media. Solid understanding of digital marketing trends, especially performance marketing tools. Expertise in complex marketing budgets planning, consolidation, execution & reporting. Advanced Excel proficiency. Yearly campaigns planning & activity calendar management; harmonization or brand / promo communication. Presentation & reporting of business plans/ strategy & results to executive level. English - Upper-intermediate at least. Expertise in team management, motivation & development. Data management & analytics skills; attention to details & accuracy in reporting. Ability to collaborate effectively with teams cross-functionally / relationship-building. Energetic personality; self-motivation & positive attitude. Ability to prioritize and keep focus under high workload & multiple projects/tasks. Performance management skills ability to deliver results.
Адрес
Москва