For a project, 1 -2 months full-time or part-time and maintenance permanently monthly ~20 -25% from full-time after the ending of the main project. Full Remote. Intui Travel - an international company, is a marketplace of travel services - passenger private and share transfers from the airport to the hotel. The company has been operating for over 11 years. Personal and share transfers are provided by suppliers in 170 countries. Website, sales in 14 languages in 30 countries. Presently required service just for the site on English en.intui.travel/ for the national & international markets. We are looking for an experienced strategist. You will take full responsibility for our content strategy and inbound marketing strategies including social media, and lead generation. Responsibilities Project 1 – 2 months Design, set digital &content marketing strategies, set long- short-term goals. Including as below Analyze web traffic metrics and suggest solutions to boost web presence Monitor SEO/SEM, marketing and sales performance metrics Conduct keyword and SEO research Design and content marketing strategies, set long- short-term goals Undertake content marketing initiatives to achieve business targets Identify advertising needs Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) Plan all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Design, build and maintain our social media presence Optimize content considering SEO and Google Analytics Measure and report a performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Instrument conversion points and optimizes user funnels Collaborate with seo- and writing teams to produce high-quality content Develop editorial calendar, delegate tasks and ensure deadlines are met Follow industry-related news and generate ideas around trending topics Follow-up Maintenance part-time monthly Assist internal teams with implementing the strategy. Co-working with seo- smm- specialist, copywriter(s), IT developers. Check, correct, improving the strategies, and goals. Requirements Proven work experience with digital & content strategies, or a similar role in a national or international campaign, preference UK market Proven work experience and results of campaigns for a site of no less than 100k unique users per month, preference travel product / service Hands-on experience with SEO and web traffic metrics Knowledgeable in web and digital devices Familiarity with SEO guidelines and keyword research tools (e.g. Moz, Google Keyword Planner, Semrush, etc.) Understanding of web publishing requirements Expertise in social media platforms Experience using social media for business Experience implementing and optimizing Google Adwords campaigns Solid knowledge of web analytics tools like Google Analytics Hands-on experience with online marketing tools and practices Communication skills in English Experience running marketing research, data mining, and consumer behavioral research BSc degree in Marketing Other terms You should have SEO applications and analytics instruments, programs We work with a contractor Self Employed Benefits You will take an experience with the international team. You will grow to manage the sites in other national markets. You will grow to manage the digital marketing strategy for the b-2-b department Intui Remuneration From 130 000rub for the project From 32 000 rub for the maintenance monthly
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