INFINIX - один из самых быстрорастущих брендов смартфонов в мире, на российском рынке с 2022 года. Наше преимущество: мы даем новые возможности современной молодежи при помощи интеллектуальных устройств. Наша аудитория: поколение Z, которое ценит передовые технологии и стильный дизайн. Наши достижения: выпуск 15 новых моделей смартфонов на рынок, в том числе NOTE 12 PRO с первым в России Helio G99 и ZERO ULtra с революционной зарядкой 180 Вт. Выпуск на рынок первого ноутбука INBOOK X2. Responsibilities: For this Branding role, the primary responsibility is to be accountable for local market IMC creative development and local IP cooperation to help INFINIX brand to be a “Stylish”, “Technology” and “Young” positioning, as well as to coordinate Agency or an internal team for the new social/ media platform strategy, creative creation and operation (e.g. Tiktok, VK clip, etc.). While providing support to other marketing activities. IMC: Base on Russian young target audiences insights, to lead planning marketing communication strategy, to develop creative idea, execution assistant of local brand campaign and product launch activation, in the result of Yandex trend achieving target and obtain positive WOM on social; IP coop: As key project lead for local IP cooperation resources seeking, coop campaign planning, mechanism, content creation and execution; SOCIAL: Development of a brand presence strategy and creative content creation (with agency) for new social media platform, like TikTok, VK clip and other emerging platforms. Oversee and Analytics of the effectiveness for the INFINIX and other competitor brandchr(39)s presence in all social media platforms ATL: Participation in the development of creatives for local digital advertising content, to ensure the quality and effectiveness; Sourcing and well management of local creative production agency; Good teamwork along with other members of the local marketing team and global marketing contact Requirements: 5 years work experience in Advertising/ Marketing for leading creative agencies or mobile phone/ consumer electronic/FMCG brand related company Demonstrate the ability to develop and implement marketing programs including IMC strategy development, creative content development, online activation as well as ability in PR, media channel planning, research and execution. A big edge will be given to candidate with strong social media marketing and creative background. Experience of analyzing data and communicating with precise but clear story-line document writing Had experience to manage agency or internal team Bachelor’s degree or above Fluent spoken and written Russian and English (you will need to work with global team closely) Creative, passionate and energetic personality Conditions: Working hours (Monday-Friday) from 9:30 am to 6:30 pm; Comfortable office in Novoslobodskaya; Friendly fresh Team The ability to implement your ideas In your CV, please include a link to your creative portfolio, IP coop campaign case or new social media sites that you have hosted.
Адрес
Москва