компания "макдоналдс, россия" goals: drive share of identified transactions through maximizing scale of own vit digitall app develop active customers segment via frequency & avg check growth grow mac (monthly active customers) via customer engagement level improvement using effective marketing mix grow ltv via user segments strategy development and deployment improve channel gross profit via differentiated approach of offer / user management objectives: consumer segmentation development develop and implement strategy aimed to continuously increase mac refine our customer segmentation and user profiles via internal data analysis and external sources of enrichment (e.g partner’s integrations) mass offers/ segmented and personalized offers development develop most effective tactics/mechanics to improve conversion rates among user lifecycle stages develop most effective tactics/mechanics to improve customer retention rate evolve the data model to ensure effective personalization of each contact point with our customers promo engine project development support promo engine project development aimed to improve promo offers recommendation to meet specific kpis evolve project development with focus on further recommendation accuracy and promo effect improvement gross profit & ltv management of assigned customer groups create weekly/monthly/annual calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize customers lifetime value structure crm activities with a view of maximizing kpi improvement, roi, and business impact in collaboration with financial team assess p&l of own user base and make proposals on improvements target settings lead digital target setting process (annual, monthly, weekly): mau/mac/frequency/avg check/conversion rates/downloads/registrations define approach for target setting and growth areas for specific kpis app roadmap lead app roadmap development process from marketing team (project priorities/timings) required qualifications: education: min bachelor degree in marketing, information technology, business administration, economics, finance, or any other related field proven track of record in crm with 3-6 years – omni-channel experience is a plus good knowledge of segmentation and personalization strategies experience in mobile application management/development (fmcg/retail/e-commerce) good knowledge of online marketing methods and best practices business oriented strong analytical skills project management skills strong presentation skills we offer: competitive salary advanced benefits package (annual bonus, health insurance, mobile compensation, partial fitness compensation, 3-year saving plan) professional development and career growth
Адрес
Москва