Marketing manager (FMCG)

The Role Market research: analysis of demand and consumption, analysis of competitorschr(39) activities, forecast of trends and development Analysis of the companychr(39)s sales performance from the point of view of the market: efficiency, distribution, sales channels, sales by cities and regions, evaluation of the effectiveness of launching innovations Development of portfolio strategy, recommendations for its improvement in accordance with the companychr(39)s global strategy and local business priorities, analysis of portfolio profitability and recommendations for its’ improvement Development of a marketing mix for launching new products / recommendations for improving existing ones within the framework of the approved portfolio strategy Development of a brand plan, marketing calendar on an annual basis and its implementation Development of communication support for brands: ATL - TV, digital, outdoor advertising according to the companychr(39)s internal policies; BTL - promo Evaluation of the effectiveness of marketing activities and development of recommendations for improvement/change Leading projects related to conducting consumer research together with a global team Maintaining and controlling the budget according to the companychr(39)s internal policies and procedures The Candidate Higher Education preferably in Marketing / Economics 5+ years’ experience in FMCG with successful people management experience Excellent organizational, communication and leadership skills. Experience leading and evaluating ATL and BTL campaigns Strategic thinking and analytical skills Successful experience in launching new products and new strategies Positive mindset, opened mindedness, adaptability, entrepreneurship, think out of the box English