Digital marketing specialist

компания "lightspeed" hi there! thanks for stopping by! are you actively looking for a new opportunity? or just checking the market? well… you might just be in the right place! we are looking for a digital marketing specialist to join our global product — lightspeed ecommerce (ex-ecwid). lightspeed ecommerce is a freemium saas e-commerce platform with customers all over the world and in the top 5 of all e-commerce platforms in active stores online. as digital marketing specialist, you will be promoting our company via paid media and launching new campaigns. you will be heavily involved in creating new ads (text, banners, videos) for facebook, instagram, tiktok, pinterest, youtube and google. reporting directly to the senior manager, marketing, the digital marketing specialist is responsible for day to day campaign management, analysis of campaign performance, a/b testing, strategic ideation, troubleshooting and reporting. this position will require experience either directly creating content (banners/videos) or closely working with designers, videographers, illustrators, influencers and creators to make engaging content that converts users to our platform. the right candidate will need to hit the ground running and find new opportunities in the account and be the day to day manager of advertising platforms. what you’ll be responsible for: managing day-to-day campaign execution of paid social testing new creatives for all platforms campaign reporting and optimization recommendations all aspects of campaign management from the initial planning, brainstorming, utilization of 3rd party tools/resources to building out reporting templates and optimizations analyzing and interpreting data from ad platforms, google analytics, internal databases, etc. strategic management of new ideas and tactics for each campaign what you’ll be bringing to the team: 2 years digital advertising experience, especially paid social media (instagram, tiktok, pinterest, youtube) self-starter with the ability to manage multiple creative mediums. understanding of digital tracking, optimization and reporting tools (adobe, google analytics, etc.) what will increase your chances: 2+ years at a digital agency managing clients or in house experience experience with wordpress, html and css photoshop, figma, canva, adobe premiere+, adobe after effects or similar. experience managing paid campaigns for a b2b software company. ecommerce experience whatchr(39)s in it for you: lots of autonomy, flexible work culture, and the possibility of remote work development of very high traffic products, used at the global scale exposure to modern and proven technology tons of growth opportunities into technical or people management roles full suite of benefits & perks, including equity for all lightspeeders opportunity to join a fast-paced, high-growth company opportunity to learn, expand your skillset, forge wonderful relationships and make your mark within the diverse and inclusive lightspeed family, a true canadian tech success story. please send us your cv in english and a link to your portfolio with examples of your marketing campaigns (also in english). who we are powering the businesses that are the backbone of the global economy, lightspeedchr(39)s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. founded in montréal, canada in 2005, lightspeed is dual-listed on the new york stock exchange (nyse: lspd) and toronto stock exchange (tsx: lspd). with teams across north america, europe, and asia pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.