Digital Marketing Manager

компания "leverx international" we are leverx group, an international company with worldwide offices and customers. we are constantly growing and opening new markets. we are ready to expand our dream marketing team and are looking for an experienced digital marketing specialist to join our digital stream. as a digital marketing manager, he(she) is in charge of a companychr(39)s overall digital marketing strategy within an emerline stream, including day-to-day management of projects. a specialist must ensure that the projects are completed successfully, bring our the mql, and increase brand awareness of emerline. key responsibilities: managing website performance, running ppc campaigns with ppc specialists, creating social media campaigns, and content calendars, and maintaining the companychr(39)s content up to date, among many other tasks. as a must, he will measure the effectiveness of various marketing campaigns calculated in the overall number of mql and organic website traffic growth. responsibilities: drive an enhanced digital marketing strategy aimed at conversion and generating mql and getting new customers on the website. collaborate with search engine optimization (seo) to develop a unified search and content strategy. collaborate with the ppc team to align with a global marketing strategy. collaborate with the technical platform owner on the website roadmap development. collaborate with ux resources and the companychr(39)s digital ecosystem to support a consistent approach to web content design and performance. input into the creation of content calendars to align website and campaign activity in cooperation with the content team. manage pr and communitieschr(39) activities to ensure the content on all the platforms (internal and external) is regularly updated and accurate together with the community outreach manager and pr team. manage the process of customer reference publication on internal and external resources. work with the digital marketing team to scale our personalization capabilities. collaborate with analytics experts to manage, report, and analyze website data create recommendations and monthly reports on website performance pursuing the goal of lead generation and decreasing the cost per mql (qualified marketing lead). conduct research and competitor analysis to support innovation and growth. skills and qualifications: at least 3 years of experience in a similar marketing role. bachelorchr(39)s degree in marketing or business. certifications in google adwords and other social media certifications are preferred but not required. proven experience in running advertising campaigns (google ads, facebook, instagram, twitter, reddit). proven experience in creating engaging visual and text documents for marketing, sales, and business development departments (presentations, one-pagers, brochures, sales collateral). great communication skills. english b2. strong project management skills and ability to work with large amounts of information. conditions: free health insurance program. financial support for your sports activities. birthday presents from the company. laptop bag and headphones compensation. corporate events. free language courses (english and german). leverx group internal meetups | knowledge sharing among colleagues. fresh fruits in the office, etc.